VOXI | Alicia Warwick Portfolio

Feed Your Curious

Role: Creative (Concept, Script & Copy)

Gen Z. They're a cohort of scrollers, learners, dancers, creators. They're hungry to explore. They're curious. VOXI were looking for a complete, social-first rebrand that would speak to their Gen Z audience. So we created Feed Your Curious, a 360 campaign full of weird and wonderful content for the generation that stops at everything.

Ever gotten into a digital rabbit hole? Our TVC was just that. Omari Hutchinson getting nutmegged, a bubble tea explosion inspiring the latest Croc Drop. An endless loop of curiosity. Because with unlimited data for social media, you can surf until the cows come home.

We gave VOXI an entirely new look and feel. One that celebrates the journey into the unknown. A deep dive into the 'Outernet' or 'that moment where you end up watching a cat having a spa day at 4am'. We wanted to create a digital space that would feed peoples curiosity. A space beyond the mundane and the logical. A portal for the curious spirit within.