Alicia Warwick
SOCIAL CREATIVE
Role: Social Creative Lead - Social concepts & scripts
When Homesense approached looking to leverage their candles as a core passion product and enhance their reputation as a premier destination for premium gifting and affordable homewares, we knew just what to do: Change the name of the store to HOMESCENTS and name Rylan Clark as the world's first ever Scent Sommelier.
Home "scents"
Our super-sniffer and his expert nose were put to the test in a quest to help the people of the nation find their favourite scents. But he also gave them a deeper understanding of different fragrances' profound physiological and psychological effects...
Role: Social Creative Lead - Social concepts & scripts
Homesense sells a huge range of pet products—but not everyone knows it. They wanted to be seen as a go-to destination for pet owners.
Enter Barkitectural Digest: a social and PR campaign styled like a high-end interiors mag—only for pets.
We teamed up with dog lover Kelly Brook to create a playful editorial series that showcased our pet range in a fresh, premium, and highly shareable way.
Barkitectural Digest
