Role: Copy

Entry level participation in running has declined 13% across the globe. And running itself has had a little bit of a PR problem - in that it's become so serious that it's no longer as inclusive as it could (and should) be. But why would an elite performance brand want to help entry level runners? Because we believe no one is born a racer, but anyone can become one. HOKA partnered with Strava and got hundreds of thousands of people on their feet. We challenged runners, joggers, walkers, jumpers, amblers and never-even-laced-up-their-trainers-before types to run a marathon within the space of a month. 

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