Role: Social Concept, Script Collaboration

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TK Maxx handed us last year’s Christmas TVC and said: “Make it a social campaign.” No new film. No new shoot. Just… go. Recutting it wouldn’t cut it. Not for a TikTok audience. We had to rethink everything.​ So we flipped the perspective—and the scale...

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We turned the Festival Farm cast into plushies you could actually buy. Gave each one a personality (and a bit of emotional baggage). Teamed up with cult favourite Sylvanian Drama. Built their world in miniature. And let the drama unfold.

 

There was shopping. Scandal. Cheating. Bitch fights. 

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Shot entirely on mobile.

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