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Alicia Warwick
SOCIAL CREATIVE
"Sainsbreeze"
Ogilvy put out a agency-wide call for an April fools' idea for Sainsbury's.
Mine made it to the shelf.
Introducing Sainsbreeze! Britains favourite smells bottled and sprayable.
It launched across Sainsbury's social channels -- and went down an absolute treat.
I like my croissant candles viral
For Homesense, social drives sales - simple as that.
This reel I shot and edited took off, racking up over 3M organic views. The result? Croissant candles sold out across the UK.
Some more BAU
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