Role: Concept 

 

It's not every day that a brand turns 50. So when Argos came to us wanting to celebrate their half-century, we knew we wanted to do something special. The way in? Nostalgia. 

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Research shows that nostalgia can relieve loneliness, anxiety, and boredom. When these emotions are triggered, consumers can relive the fun and fond moments. Studies also show that people are more likely to spend money when they feel nostalgic... 

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So, we created an interactive Time Capsule, taking viewers back to the day it all began. From 1973 through to the present day, we looked at the most iconic products Argos has sold over the years, and how the brand has evolved over the decades...

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